Our purpose: Helping you live sustainably, simply and affordably

In 2020 we simplified our business to put customers at the heart of everything we do. It was time for a new purpose. One that reflected who we are today and provided a stronger vision for the future - something that would speak to the heart of what our customers want, inspire and energise our colleagues and act as a north star for our strategy.

We know that customers and colleagues are the key to our success. And so we set out on a journey to co-create it with them. What followed was 300 conversations with customers and colleagues who asked us to leverage our capabilities to be a better customer champion, support a more secure future, by solving problems for their homes and businesses, and help create a more sustainable world.

Nearly 7,000 customers and colleagues selected our new purpose: Helping you live sustainably, simply and affordably.

Whether it’s investing in customer service systems, or providing services and solutions that create a greener future in more affordable ways, we are committed to making change to achieve our purpose and living up to the expectations of our customers, colleagues, and wider stakeholders.  

Key to delivering this over the long-term will be our People & Planet Plan which aims to create a more inclusive and sustainable future, together with our longer-term growth strategy which will be set out later this year.
 
Chief Executive Chris O’Shea said: “Colleagues and customers have told us they want us to be a customer champion, support a more secure future by solving problems for their homes and businesses, and help to create a more sustainable world.

"2020 has shown us just what we are capable of when we pull together and focus on what is important – the customer. This same focus and our newfound agility will drive the turnaround of the business."